Measuring Impact

The Program acts as Impact Evaluation (IE) Partners with Children’s Film Society of India, an autonomous body under the Ministry of Information and Broadcasting, Government of India, and Department of Science and Technology, Vigyan Prasar, Government of India.

The Program develops Creative Tools and Content Strategies for Programming Teams at Networks and Studios.

The Program shares Insights gathered during research, with the Research and Marketing Teams at Networks and Studios.

The Program provides Media Related CSR Strategies to Corporations, NGO’s and Foundations and develops mainstream content in partnership with writers, producers, networks and studios, using scientific methods to address audience needs and the latest measurement tools to evaluate the impact upon them.