The Third Eye program, one of the three Creative Alliance Partners for Global Health and Sustainability of Hollywood Health and Society, has worked in partnership with over 250 stories across genres of entertainment and with several mainstream TV shows like Hamari Sister Didi (Sony Pal), Roshni Savdhaan India, Yeh Rishta Kya Kehlata Hai, Naamkaran (Star TV), Beti Ka Farz (DD) among others including Udaan (Colors) and more recently on Big Memsaab on Big Ganga and Hum Paanch Phir Se on Big Magic.
The Third Eye collaborates with Content Creators/ Studios and Networks to place relevant messaging on health, gender, law, sustainable development, environment, sanitation, etc. in their media and content. This is followed up by research that looks into the impact the messaging has had upon the attitudes and behaviours of those surveyed through proprietary tools.
Strategy and Marketing teams of films Toilet - Ek Prem Katha and Padman have leaned on The Third Eye program at several stages of their making for insights and strategic inputs as well.
In 2014, The Third Eye consulted on the medical Drama ‘Hamari Sister Didi’ on the channel Sony Pal and placed messages and measured impact of issues like Maternal and Child Health, Contraception, Infant Nutrition, Breast Feeding, Immunization and Birth Spacing.
The Third Eye consulted with the medical drama 'Roshni: Ek Nayi Umeed' on the channel Life OK on various aspects of healthcare including interventions and systems.
The Third Eye program has also continued sharing of inputs and insights to programming and marketing teams of the channels Zee Anmol, Big Magic, Big Ganga, Colors, Sony TV, Sony Pal, Channel V, Like OK, Star Utsav, Star Plus and Star Bharat over the last five years.