The Third Eye program is one of the three Creative Alliance Partners for Global Health and Sustainability of Hollywood Health and Society. We have worked in partnership with over 250 stories across genres of entertainment and with several mainstream TV shows like Hamari Sister Didi (Sony Pal), Roshni, Savdhaan India, Yeh Rishta Kya Kehlata Hai, Naamkaran (Star TV), Beti Ka Farz (DD), Udaan (Colors) and lately Big Memsaab (Big Ganga) and Hum Paanch Phir Se (Big Magic). Strategy and Marketing teams of films Toilet – Ek Prem Katha and Padman have leaned on The Third Eye program at several stages of their making for strategic inputs as well.
The Third Eye collaborates with Content Creators to facilitate interaction between creative communities and specialists and experts on a vast variety of subjects. The aim is to enrich stories with facts related to health, gender, law, sustainable development and environment and to evaluate the impact of the accuracy of information riding on popular and mainstream entertainment.
The Third Eye program has worked closely with the programming, strategy and marketing teams of channels like Zee Anmol, Big Magic, Big Ganga, Colors, Sony TV, Sony Pal, Channel V, Like OK, Star Utsav, Star Plus and Star Bharat among others over the last five years.