Industry talk

Communication for Development Specialist United Nations Children's Fund 

"What we are trying to do is going to be historic. A partnership between change-makers and storytellers will pave the way towards building evolved and progressive societies. As a first step, we should diligently do an influencer-mapping to help us in the process."

Director General, Centre for Media Studies

"This kind of Alliance has not happened anywhere in the world. It is going to be a landmark in the entertainment industry. Of course, it will bring with it certain challenges, but we will try and seed the Alliance and see how we can take it forward."

Country Lead, Brand, Program and Behavioural Communications, Bill & Melinda Gates Foundation

"Conduct workshops for 50 writers and content creators of popular soaps/ serials and evangelize through social media and PR. Establish processes that build an environment for honest story-telling to succeed commercially."

Sesame Workshop India

"To address the management issue, we have to go through the Ministry of Information and Broadcasting to write it as part of their licensing agreement and convince broadcasters to broadcast prosocial content."

Global Creative Advisor, National Creative Director  & Executive Producer , BBC Media Action (India) Limited

"The world is very polarized, so we need to get polarized people into the room in order to disrupt. The world is a screen now and stories are being told on screens, it can be in your hand or in an auditorium. We need to actually get people doing things in a new way."

Consultant

"Start identifying and building Champions of Change from within the Fraternity. Build bridges with audiences and empower the underserved through storytelling. Convene different stakeholders within the creative community so that they create engaging pro-social content."

Screenplay and TV Writer

"Channels need to be brought into this alliance because they play a pivotal role in determining the course of the content. We need to identify and initiate conversation with at least 1-2 Broadcasters/ Producers to develop a concept and take action."

Writer and Director

"We should not cage a creator because if we do that, the content created will become formulaic and ineffective. Like the force of the waters decides the course of a river, it is the freedom that imagination enjoys, which makes a story find its way to its audience."

Writer, Director and Actor

"We must understand that writers don't calculate numbers. They write prose and poetry. We must understand that we cannot impose our ideas upon them. All we can do is to inspire them with compelling facts and data and then to leave them to do as they please. If we don’t do that, we will preach and audiences, however low on the socio-economic scales, don’t like to be looked down upon."

Asian Centre for Entertainment Education

"We have to commercialize and monetize EE content and storytelling if we want for it to become mainstream and occupy the popular space. What’s not popular does not impact behaviors or set trends. We should make content creators believe that they’re in a position to change societies and inform them about contemporary ideas and concepts."

Manager – Digital Communications Population Foundation of India

"We should create spaces for common interaction among members, opportunities to understand and connect between the Development and the Creative community."

Centre for Social and Behaviour Change, Ashoka University

"Entertainment Education is evidence-lacking. The methodology to measure data is not robust and data is not transparent. We have to create disruptive and thought-provoking content for achieving double bottom-line."

Deputy Director - Breakthrough India 

"Convene different stakeholders within the creative community so that they create engaging pro-social content. Share and distribute the existing, ongoing and proposed EE work with other EE practitioners"

United Nations Educational, Scientific and Cultural Organization (UNESCO)

"We should expand the alliance for communication and collaboration among the members. Widen the EE practitioners’ network by adopting ‘Each One Bring One’."

Screenwriter

"I think (and hope) that ‘The Third Eye’ will go a long way in cultivating the kind of writing culture, where facts and reality form the basis of all the aspects of writing, be it the story or the characters or the situations… something that isn’t a compulsory practise with most of us here."

Author

"Corporates and media houses seeking to fulfill important commitments of CSR would find it extremely useful and uplifting to collaborate with The Third Eye, drawing on its bank of knowledge, experience and ideas. This is because the ideas that emerge from The Third Eye Think Tank go beyond the realm of entertainment, they actually end up touching lives, catalyzing change, and paving the way for a reliable, more inspiring future. By plugging a long-standing lacuna in the field of Entertainment it was seeking to usher in change that was responsible and meaningful, in a word: life-changing."

Norman Lear Center, Annenberg School for Communication and Journalism, University of Southern California

“The Indian entertainment industry is not only successful, but also diverse – with a wide variety of genres increasingly finding enthusiastic fans in India and around the world. And just as Hollywood writers are concerned with the many health and social issues affecting American viewers, so too are Indian filmmakers fully engaged with the challenges posed by India’s rapid development. India’s public health and academic sectors can provide rich resources for writers, directors, producers and entertainment executives. The priority now is to build bridges among those players, and The Third Eye is perfectly situated to do that.

Writer and Director

"The Third Eye ensconced between Lord Shiva’s eyebrows, on his forehead is usually viewed as the penultimate chakra to obtaining infinity. The Third Eye is teeming with Lord Shiva’s mysticism, integrity, righteousness, idealism, constructive anger, positivism and the spiritual energy to take on the might of all the evil they perceive exists in the world. I am completely bowled over by their world. I was introduced to experimental cinema, offbeat music and superb modern literature. The Third Eye is my haven. It has woken within me, my long dormant desire to fight for justice for the down trodden for the underdog.Cheers Third Eye – remember you belong to the great leveller of justice, Lord Shiva. You will never go wrong!"

Writer, Director and Poet

"THE THIRD EYE has a vision.A vision that sees ahead, nurtures, connects, elevates and redefines with their team effort.THE THIRD EYE offers an ecosystem to support and validate the stories waiting to be told, in their truest spirit.Storytellers and change4makers are now closer to their goals.THE THIRD EYE, with the support of credible research, debates, workshops, upholds a new platform for a tale of togetherness, of education and entertainment.Kudos to the brilliant team that empowers us to think beyond the tales that you have heard.Now is the time to make yours.Not just a story …but also al’il bit of history. Make a difference, when you can."

Filmmaker

“The Third Eye came into being a few months ago with a mission is to help Writers and other creative people in their research about the technical aspects of their creative work. Third-Eye began providing help to creative people to sharpen their writing by connecting them with experts from various fields. I felt, it was such a nice thing to happen to our film industry. We have films made with variety of subjects ranging from legal, medical, humanities etc. With such support we could thus make much more authentic and convincing films.I would appeal to all the creative people to take their help and make their stories more interesting.”

Filmmaker and Festival Director

"ACEE-The Third Eye and Solaris Pictures share a common vision of social equity, justice and dignity for everyone in this world and I look forward to a long journey ahead collaborating on several projects and events that would create impact through greater dissemination of crucial socially relevant views and thoughts. ACEE-The Third Eye is a unique idea to make media content creation and dissemination more truthful, impactful and in tune with the times we live in."

Hollywood, Health & Society, USC Annenberg Norman Lear Center

"Hollywood, Health & Society and The Third Eye are so exciting to work with because these two organizations are win-wins for everyone involved: The global entertainment industries of Hollywood and Bollywood benefit since filmmakers get free, on-demand expert resources to support the accuracy and realism of their productions. Audiences, meanwhile, benefit by learning more about health and other issues and for discovering new ways to take action."

Documentary Filmmaker

"Being an American, living in India for the last 12 years, I have worked on a number of media projects. My good friend, Mahesh Bhatt, recommended ACEE to me to help promote a new documentary I was working on with Kunal Sharma, Mango Girls. We met Vinta Nanda who helped guide us and presented Mango Girls to the media. The press party gave us a rave review and press coverage that skyrocketed our film to the Indian papers and the Internet that resulted in the attention of the media and the world. Hats off to Vinta and her crew and we hope to continue our relationship in forthcoming projects."