Mission Statement

Asian Centre for Entertainment Education and its flagship program The Third Eye, which is in partnership with Hollywood Health and Society (HH&S), Norman Lear Centre, University of Southern California Annenberg, leverages the popularity of mainstream media and entertainment to make strategic interventions on socially progressive ideas, evaluates their impact and supports content creators in making their stories relevant to target audiences in both urban as well as rural India.
The mission is to build and sustain platforms for creative communities to interact with specialists, social scientists and experts from all walks of life, to design immersive experiences both online as well as offline, and to construct contemporary storytelling models which are evolutionary in form and which frame credible alliances between content creators and their audiences.