The Third Eye screens films in media dark areas with the purpose of raising awareness on issues on Health, Gender, Legal, Health, Sustainable Development, Environment, Social etc. As a follow up, qualitative and quantitative data is collected before and after the screening to ascertain the changes in attitudes and practices. This data is mapped in order the engineer a holistic understanding of the dynamics related to these issues across various rural and semi rural areas all around India. The research is evaluative and is able to tangibly quantify the impact the various interventions have made.