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Kate Folb is the Director of Hollywood Health and Society. She has over 20 years of experience in the entertainment education field. Ms Folb has worked with top TV shows on various social issues. She has been director of the Media Project, a partnership of Advocates for Youth and the Kaiser Family Foundation, which addressed portrayals of adolescent reproductive health in the media. In 2001 she led Nightingale Entertainment, an independent consulting firm working with foundations and national non-‐profits including the Robert Wood Johnson Foundation and Planned Parenthood Federation of America on entertainment education and celebrity involvement in national media campaigns.